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Videoplaza Gains Foothold in YouView Market with STV Partnership
Up until very recently, IP delivered video has for the most part been regarded as an add-on by the television industry. However, the launch of YouView last year — a set-top box combining both broadcast...
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Video Ad Completion Rates at All-Time High In Spite of Heavier Ad Loads
Even in the age of ad-skipping, it seems that many people are still willing to sit through increasing numbers of video ads online. Video ad completion rates are at an all-time high across all content...
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Relying on Your Buyers Being Inefficient Isn’t a Sustainable Business Model
LiveRail are a sell-side programmatic ad tech company who have quickly become a mainstay of US video advertising. This year the company will be launching across Europe, starting with an office in...
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Akamai Ramps Up Targeted Ads With Dynamic Video Ad Insertion
It looks like Akamai haven’t abandoned advertising after all, as the cloud-based solutions provider has just launched a new ad integration service that is “designed to simplify the insertion of...
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DG Creates Umbrella Brand for New Video-Centric Identity
DG, an ad management and distribution platform, has launched a new unified brand that brings its TV and online solutions under a single corporate identity, putting ‘DG’ at the centre. DG’s TV and video...
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Q&A: Videoplaza CCO Rags Gupta Discusses the French IPTV Market
The French IPTV market is renowned for being the most world’s most advanced, at least in terms of market share. Last year Ofcom’s International Communications Market Report stated that over a quarter...
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Videoplaza Launches ‘Karbon Data Alliance’, Enhances Data Management and...
Videoplaza has launched ‘Karbon 2′, the latest version of their sell-side video ad management platform, which they say has been designed to allow media owners to manage and monetise their audience data...
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Video Needs to Beat Fraud Before Gaining Parity with TV, Says Vindico’s Matt...
“The video advertising industry has a problem with, and there’s no other word for it — fraud,” says Matt Timothy, President of Vindico, whose video ad management company recently launched Adtricity, a...
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Brightroll Claim Fastest Video RTB Solution, Tapjoy Trades Engagement for Movies
Equinix, an interconnection and data center company, and BrightRoll, a video ad platform, today announced they are launching ‘VideoRTB+’, which they describe as ‘an ultra-low-latency video advertising...
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AOL, Freewheel and Mediaocean Partner to Create TV/Video Hybrid Buying Platform
For all the talk of ‘moving TV money online’, it seems odd that TV media buying hasn’t already been combined into a single buying platform – but now AOL, FreeWheel, and Mediaocean have done just that....
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FreeWheel Co-CEO Jonathan Heller Explains ‘FourFronts’, the TV-Video Hybrid...
One of the highlights of last week’s Digital Content New Fronts in the US was the announcement that FreeWheel and Mediaocean are to start working together to unify the TV and video buying process with...
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YuMe’s Ed Haslam Explains How Household Targeting Helps Influence Group...
While TV advertising lacks the kind of targeting that advertisers enjoy online, the fact that TV ads are often watched in a shared environment ensures that TV continues to be a great way to reach...
View ArticleWeek in Review: Amazon Confirms Video Move, Twitter Tumbles, YouTube Gets New...
It has been a momentous week in the world of video, with Amazon confirming their intention to move into video advertising, a number of unexpected financial results, and a number of companies making...
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Week in Review: Week One of the Celeb-Riddled NewFronts, Viacom Buys Channel...
The NewFronts were taking place in New York this week, which is the digital industry’s annual shot at convincing TV buyers that TV isn’t the only place to buy TV-like content. Also in the news was the...
View ArticleIs 4k Gathering Steam or Heading for Extinction?
While it’s still very early days for 4K, the tracks are being laid for the ultra-HD future. The potential impact on the media and advertising industries are obvious: content will become more immersive...
View ArticleWeek in Review: Google to Block Flash Ads, Apple Allows iPhone Ad Blocking,...
In this week’s Week in Review: ad blocking on iPhones, Facebook focuses on emerging markets and report highlights lack of women in digital. For a weekly summary of industry news and other VAN...
View ArticleWiR: AOL Eyes Up Millennial Media, Twitter Allows Apps to Advertise with...
In this Week in Review: More acquisitions as AOL eyes up Millennial Media, plus Twitter and Meerkat up their offers. For a weekly summary of industry news and other VAN interviews and videos, sign up...
View ArticleThe WiR: Google Surges on Back of YouTube and Programmatic, AnyClip Raises...
In this Week in Review: Google’s share price surged 10 percent due to growth in search, YouTube and programmatic. Then Israeli start-up AnyClip raised $21 million with Chelsea-owner Roman Abramovich...
View ArticleThe WiR: Google and Facebook Team Up to Target Ad Fraud, Brits Prefer Ads to...
In this Week in Review: competitors team up to target ad fraud, Facebook enables video ad targeting and Brits prefer ads to BBC license fee. For a weekly summary of industry news and other VAN...
View ArticleWiR: Google Tests Video Ads in Search Results, A Bad Week for Flash and NBC...
In this Week in Review: Google evolves its search results to include video adverts, more bad news for Flash and NBC teams up with Buzzfeed. For your weekly summary of industry news and other VAN...
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